BoligPortal: Data as the basis for exploiting market potential
Data-driven market analysis and potential calculation to target sales efforts across segments
Client
BoligPortal
Industry
Real Estate Rental
Services
Data Science
Technology
Challenge
BoligPortal had a strong market position, but lacked insight into the overall market potential and market share across segments. Without this, it was difficult to prioritize efforts and identify customers with untapped potential.
Solution
Data was collected and matched from BoligPortal's own systems, CVR, BBR and Statistics Denmark. A dashboard was delivered with market shares distributed by geography and housing type. The potential calculation was implemented down to the individual B2B customer.
Result
BoligPortal gained a data-driven overview of market potential to target sales efforts. The solution functions as a commercial management tool across markets.
The analysis enabled us to dive into segments with low market share and create targeted strategies for customers with untapped potential. The analysis can be implemented across markets and industries.
- Henrik Løvig, CEO at BoligPortal
Data experts ready to advise you
Data experts ready to advise you
We have worked across a wide range of industries and functions - and we use that experience to create solutions tailored precisely to you. That's how we work. Every time.
Good decisions start with insight. And that doesn't come by itself. Data must be found, quality assured, organized, transferred, modeled, reported, disseminated, understood, interpreted and thus create insight. That is the craft we are passionate about.
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