Grundfos: From data to leads and sales
Lead generation tool converting knowledge and experience into concrete, prioritized leads for Grundfos
Client
Grundfos
Industry
Manufacturing
Services
Data Science
Technology
SAP
Challenge
Grundfos wanted to increase sales within service and spare parts, but lacked a tool that could convert their large amount of knowledge and experience into concrete, prioritized leads for the salespeople.
Solution
Based on sales history, customer data, product data and Grundfos' own sales triggers, a lead generation tool was developed. After a successful "proof of concept" in a number of test markets, the tool was integrated into SAP CRM and rolled out to more markets.
Result
Salespeople now receive automatically updated leads with relevant cross-selling opportunities every month, which has boosted sales.
The lead generation tool quickly created value for the salespeople. In the test countries, they performed 25% above the other markets.
- Jesper Olesen, Manager, Sales & Pricing Excellence at Grundfos
Data experts ready to advise you
Data experts ready to advise you
We have worked across a wide range of industries and functions - and we use that experience to create solutions tailored precisely to you. That's how we work. Every time.
Good decisions start with insight. And that doesn't come by itself. Data must be found, quality assured, organized, transferred, modeled, reported, disseminated, understood, interpreted and thus create insight. That is the craft we are passionate about.
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